SOCIAL Responsibility:

“Until the Lion learns how to write, the story of the hunt will glorify the hunter”African Proverb

“The lion is one of the most widely recognized animal symbols in human culture, it has been extensively depicted in sculptures and paintings, on national flags, and in contemporary films and literature.

It appeared as a symbol for strength and nobility in cultures across Europe, Asia and Africa. The Lion has been depicted as “King of the jungle” and “King of beasts”, and thus became a popular symbol for royalty and stateliness.

The lion has been listed as Vulnerable on the IUCN Red List since 1996 because population in African countries declined by approximately 43% since the early 1990’s

Although the cause of the decline is not fully understood, habitat loss and conflicts with humans are the greatest causes for concern” {Insert from:}

With only around 20,000 in the wild, Lions are officially at a very high possibility of becoming extinct.

Protecting African Lions

The Lion is not merely the King of the jungle, but an inherit symbol of African Royalty.

Majestic, powerful and strong, the story of the great beast must live on…

Protect the lions in their natural habitat and prevent the declining population of the apex predator by purchasing a P.A.L. bracelet as  your contribution to the protection of the world’s most majestic animal.

For more information: